With Snapchat surpassing Instagram as the second most popular social media channel after Facebook, brands are taking notice and wondering if they should be using Snapchat to connect with fans and customers. Here are 7 reasons why we love Snapchat:
It’s short and sweet
The short lived nature of the content is what makes Snapchat incredibly appealing and sets it apart from other platforms. Having 10 seconds or less at a time to share a photo or video, makes for easily digestible and entertaining content.
It piques your curiosity
Your audience will open it. And when they do, you’ll have their undivided attention for the duration of the snap.
It feels authentic
Direct, undivided and personalized content is nearly impossible to generate at large scale on any other social platform (…with the exception of Instagram Story which is essentially a Snapchat clone, but that’s another blog post!) On Snapchat it’s a breeze to connect with your audience in a way that feels authentic.
You can track engagement
It does take some manual tracking, but what you can track is who opened it, screenshotted it, and watched your story.
A lot of what you see online today is painstakingly curated. Snapchat allows and encourages the sharing of raw, genuine and real content.
You can reach the unreachables
Gen X to Z are the primary users of Snapchat. Snapchat is an opportunity to connect with them in an environment that feels natural and authentic to them.
You can experiment
It’s new, fresh and cool. There’s room to experiment, make mistakes, and connect at a low cost.
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