•  Communication strategy and planning

•  Crisis management

•  Story and key message development

•  Media, influencer and blogger relations

•  Copywriting

   •  Press materials

   •  Matte stories

   •  Blogs

   •  Editorial

•  Graphic design

•  Press materials

•  Product launches

•  Event planning and management

•  Targeted product sampling and reviews

•  Media and spokesperson training

•  Strategic partnerships

•  Sponsorships

•  Media monitoring, measurement and analysis

Social_media_services_instigator

•   Strategy and Management

    •   Instagram

    •   Facebook

    •   Twitter

    •   Pinterest

    •   Snapchat

    •   Google+

    •   YouTube

    •   Tumblr

•   Editorial calendars

•   Copywriting

•   Content development

•   Community management

•   Photography and image sourcing

•   Graphic design

•   Contests and events

•   Monitoring, measurement and analysis

paired_social_instigator_service

We believe agency and in-house social media teams are more strategic and creative together.

Through our Paired Social collaborative model, your in-house team acts as brand guardian and community manager. The Instigator team serves as social media strategists bringing fresh perspective and a proactive, insight-driven, measurable plan to connect, grow and enliven your community.

To complement your digital teams’ knowledge and capabilities, the Paired Social program is offered at three service levels: Pop, Pow and Boom – all with a set fee and defined scope.

We believe an integrated and collaborative approach to social media results in better work.

To pair up with Instigator, please contact Julie Georgas.

POP_paired_social_instigator_service
  • Three months
  • Competitor analysis
  • Social media review – content, imagery and engagement
  • Report with recommendations to stimulate, activate and ignite existing social community
  • Devise and execute two social contests including imagery, content creation, rules and sourcing of prizing. Analytics provided at campaign’s end.
POW_paired_social_instigator_service
  • Six months
  • Competitor analysis
  • Social media review – content, imagery and engagement
  • Strategic plan with recommendations to stimulate, activate and ignite existing social community  
  • Monthly social monitoring – extrapolating insights from community and online trends
  • 6 original posts per month (content, imagery and hashtags) adapted for up to three channels (i.e. FB, Twitter, Instagram).
  • 2 photo/video shoots and editing of imagery
  • Devise and execute two social contests/campaigns including imagery, content creation and sourcing of prizing.
  • Campaign report and analytics
  • Bi-weekly call
BOOM_paired_social_instigator_service
  • One year
  • Competitor analysis
  • Social media review content, imagery and engagement
  • Strategic plan with recommendations to stimulate, activate and ignite existing social community  
  • Monthly social monitoring – extrapolating insights from community, researching online trends and competitors
  • 3 original posts per week (content, imagery and hashtags) adapted for up to three channels (i.e. FB, Twitter, Instagram).
  • Quarterly, half day photo/video shoots and editing of imagery
  • Devise and execute four social contests/campaigns including imagery, content creation and sourcing of prizing  
  • Monthly report and analytics
  • Creation of monthly content calendar
  • Weekly call
  • Monthly social report

Instigating for Munchkin Baby!

We’ve turned our brand crush on MunchkinBaby into a new client relationship. Munchkin Baby creates smart, colourful and playful products that make life easier for today's parents. Founded in 1991 in Los Angeles, Munchkin has always placed great emphasis on innovation,...

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3086 Bloor Street West, 2nd Floor Toronto, ON M8X 1C8