It might be April 1, but some of these ideas have staying power, in our opinion.

Strategy Online

April 01, 2016, Harmeet Singhe

This Canadian brand is tired of being mistaken as American, so it has finally rebranded to Toronto Fries, complete with a new logo design and packaging featuring the maple leaf.

“The rebrand comes after internet speculation about the birthplace of New York Fries (we have the birth certificate to prove it!) and the unappetizing politics of presidential candidate Donald Trump who calls New York home,” the brand says.

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Instigating for Munchkin Baby!

We’ve turned our brand crush on MunchkinBaby into a new client relationship. Munchkin Baby creates smart, colourful and playful products that make life easier for today's parents. Founded in 1991 in Los Angeles, Munchkin has always placed great emphasis on innovation,...

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