We’ve turned our brand crush on MunchkinBaby into a new client relationship.

Munchkin Baby creates smart, colourful and playful products that make life easier for today’s parents. Founded in 1991 in Los Angeles, Munchkin has always placed great emphasis on innovation, redefining what baby products can achieve.

In the US, Munchkin has raised their profile with a smart social media strategy that invites influencers and fans to share their #MunchkinMoments – beautiful and joyful vignettes of parent life that organically include their products.

Just scroll through their Instagram and you’ll get a serious case of the awws and want to religiously buy and gift Munchkin. We do!

The Instigator team is thrilled to partner with Munchkin Baby Canada. Through an influencer and earned media campaign, Instigator will kick-start their journey to becoming Canada’s most loved baby brand.

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